How To Build an Iconic Brand with Staying Power | Live Beautifully with Katrina Scott

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How To Build an Iconic Brand with Staying Power

I'm Katrina!

I’m a lover of all things beach, beauty, and branding. I’m also a mom, wife, fitness founder at Tone It Up, and I love helping women ignite their creative brilliance! 

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Today on the Live Beautifully podcast, I’m sitting down with someone I’ve personally looked up to for years, Paige Mycoskie. Paige is the founder of the iconic southern California brand, Aviator Nation. She is the definition of California cool. Her retro vibes are what the California dream is made of with the most recognizable branding and staying power.

Paige shares how she built Aviator Nation from the ground up. She started out 15 years ago in her garage in Venice and grew Aviator Nation to a multimillion dollar company with 15 retail locations… and she’s not stopping anytime soon.

We talk about why sticking to your brand DNA and vision is the secret to longevity. When you visit an Aviator Nation storefront, you will see Paige’s bright creativity first-hand. Her stores are filled with vibrant colors, murals, surfboards, and vintage record players, all curated and created by her. You’re going to love hearing from Paige!

I am so grateful for boscia for making this episode of Live Beautifully possible!

Having a beauty routine that that is clean and chemical free has become so important to me. It’s not just something I put on my face, but is a part of my overall wellness.

Boscia has been a leader in clean beauty since 2002. They believe in using ingredients that are rooted in nature. I love when using their Purifying Cleansing gel and knowing what ingredients I am putting onto my face. The Purifying Cleansing Gel is made with hydrangea leaf, nourishing amino acids, and soothing green tea.

I have always been a person with sensitive skin, so it’s been so refreshing to use a product that is made for all skin types that isn’t harsh.

Boscia is sharing a special code for all Live Beautifully listerers! Use the code WKATRINA20 to get 20% off your order.

Thanks again for tuning in today!


- Katrina

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If we’ve never met before, I’m so happy you’re here and that we’re connecting. I’m the creator of, a personal place of inspiration includes Home life, Work life, Mom life, and beyond and I’m the co-founder of Tone It Up, a fitness community for women where I’ve been featured in Forbes and business insider for building a fitness empire and on the Today Show for my work in Body kindness and postnatal self-love. 

I’m a mom, a passionate female founder, and a creative brand builder *that just so happens to love squats.


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