How to Build a Brand with Massive Influence with Raissa Gerona, Chief Brand Officer of REVOLVE
When I think of some of the most influential brands in the last 7+ years… I think of REVOLVE. Not only did REVOLVE change the way women shop and experience a brand, they changed the way companies market their products and services. Ten years ago, most companies, especially in fashion, were hiring models to be photographed in their clothing/products for their eCommerce store, printing photos for advertisements, and sharing their images in-store, but then REVOLVE changed the game.
REVOLVE revolutionized brand marketing by making deep connections and authentic relationships with their community. Featuring their most influential women on trips, at events, and in real life, they pioneered the influencer marketing space and did things that no one ever saw before. In turn, REVOLVE has grown to be a billion dollar empire— and of course, there’s a brilliant woman behind the scenes raising the bar for everyone, Raissa Gerona.
Raissa Gerona is the Chief Brand Officer of REVOLVE and she is one of the coolest, most genuine, and hard working women I’ve ever had the pleasure of meeting. Her talents extend far beyond fashion… she is a pure genius when it comes to influencer and experiential marketing, relationship building, and brand relevancy. Plus her personal style is freaking ICONIC.
I am beyond honored to have her on the show… and I can’t wait to hear from all of you! xxo
Here are some of my favorite Revolve moments over the years…
Intro: How are you really?
3:00-9:00 Building a Brand at night…
9:00- 15:00 Introducing Raissa Gerona – her American Dream Story
21:00 What is a Chief Brand Officer
26:00 – How she pioneered Experiential Marketing
31:00 What is an Influencer and why is it such an incredible ‘title’ to earn
34:00 How to enter a room dominated by men
42:00 How to Recover your career after a recession…
46:00 How Raissa Lives Beautifully 🙂
Photography: Tristan Kallas
Also, I was on a mom panel with her and some incredible women! Watch here…
Thank you everyone for tuning in and connecting… Love you all!